This Privacy and Security Statement describes the privacy practices of ShelvingMate Inc. and its subsidiaries, divisions, affiliates, and brands  (“ShelvingMate”, “our”, or “we”). It applies to our interactions with our customers and visitors, including, but not limited to:

• Use of our websites, including mobile websites
• Visits to our stores or attendance at one of our events
• Use of our applications for mobile phones, tablets or other smart devices
• Phone and email communications
• Social media interactions on our websites and other third party websites like Facebook, YouTube, Pinterest, Google+, Instagram and Twitter
• Viewing our online advertisements
• Through our authorized service providers

We collect information directly from you. The following are a few examples of when we collect information from you:

• During website or survey registration
• In connection with an online purchase or visit
• If you use an online forum, submit a question or answer to our Product Q & A, provide us with comments or reviews or contact our call centre
• If you upload a photo or other digital content through one of our websites, applications, or social media interactions on third party websites like Facebook or Twitter.
• If you participate in a sweepstakes, contest, promotion, program, clinic or workshop
• If you rent equipment or vehicles or request a quote, warranty or other information
• If you return a product or use a rebate
• If you request we send you an electronic copy of your in-store receipt
• If you apply or inquire about employment
• In connection with your interactions with us as a registered user of our websites. For example, when you use the features of our My Account tool like Checkout, etc.

We collect information from you passively. We may use tracking tools like browser cookies, flash cookies, and web beacons. To learn more about these tools and how you can control them, click here.

We collect information from other sources. We may get information about you from third party business partners, like an updated address from a shipping vendor. We may collect information about you from a friend. For example, if your friend purchases something from us to send to you or if your friend provides your information through one of our refer-a-friend type features. If you use one of these features, please ensure that you only submit email addresses of individuals with whom you have a close personal or family relationship, who would be interested in receiving the communication, and who has authorized you to share their email address.

We collect information from Affiliates of ShelvingMate. We may get information about you from a company controlled by, or under common control with, ShelvingMate (our “Affiliates”).

We use the information we collect for our business purposes, including:

To respond to your questions and requests. Examples include:

• Fulfilling orders, ensuring proper delivery or providing services such as an electronic copy of your receipt.
• Administering your participation in a contest sweepstakes or other promotion or sending you prizes you might have won
• Registering you for a particular website, a ShelvingMate loyalty program, or extended warranty service or providing you with information regarding such programs or services
• Processing a return (to learn more about our Returns Policy, click here)
• Responding to a product or service review

We may retain your information to assist you in the future.

To improve our products and services. We may use your information to make website or product and service improvements.

To look at website trends and customer interests. We might use your information to customize your experience with us. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.

For security and loss prevention purposes. We may use your information to protect our company, our customers, or our websites. We use information collected in the course of a merchandise return to process and track returns and to help detect and prevent fraud and otherwise administer our loss prevention program.

For our marketing. In certain circumstances, we may send you communications about special ShelvingMate promotions or offers. For example, if you have registered on a website or entered a contest and indicated you want to receive this information or if you sign-up to receive communications in one of our stores. We may also notify you of new website features or product and service offerings. If permitted, we may also send information about offers from our Affiliates and other companies we think you might find interesting. To opt-out or manage our communications with you, follow the instructions in the Your Privacy Preferences section, below.

To communicate with you about your account or our relationship. We may contact you to tell you about changes to this Privacy and Security Statement, the Terms of Use of our websites or mobile applications, or changes to any of our programs in which you might be enrolled. We may also tell you about issues with your orders or if there is a product recall.

For employment purposes. We may use your personal information you provide in connection with a job application or related inquiry for the purpose of processing and responding to your application or inquiry.

For Social Media. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain social media account information (e.g., name, username, email address, gender) to deliver the content or as part of the operation of the website, plug-in or application.

For other uses we may disclose to you. We may also use personal information with your consent, and as otherwise permitted or required by law.

We may share your information for our business purposes and as legally required or permitted, including:

With third parties who perform services on our behalf. We share information with our Canadian, US and foreign Affiliates and service providers who provide services on our behalf, such as our delivery service providers who ship and deliver your online orders, process your payments, send email and communications, and operate our call centres. By providing your information to us, you are consenting to the transfer of your personal information to facilities located outside of Canada, and understand that your information will be stored, accessed and processed in accordance with U.S. law, including that in certain circumstances courts, law enforcement agencies, regulatory agencies or security authorities in the U.S. may be entitled to access your personal information. Also, if you purchase installation services from ShelvingMate, these services may not be provided by ShelvingMate, but rather by reputable local or national service providers with which we contract to provide such services. Our affiliates and service providers may have access to your personal information on a confidential basis to the extent necessary to perform their functions. In no event will these companies have the right to use your personal information for any reason other than to provide you with those specific services, except as may be permitted by law. We might also authorize our service providers to collect information on our behalf. Some service providers may be located outside of Canada. We might also share information with the vendors and manufacturers of our products and services to respond to your reviews and questions. For further information on the manner in which our service providers process your personal information, please contact our Privacy Officer as set out under the “Contact Us” section below.

To provide extended warranty services. If you purchase a ShelvingMate Extended Warranty Service you will be required to provide information such as your name and address to our warranty service providers. While these service providers are limited by contract in the way they may use your information to provide ShelvingMate Extended Warranty Services, we encourage you to review each service provider’s privacy statement at the time you submit your personal information for such services.

Data Sharing for Catalog Mailings. With your consent, we may share your name, address and transactional information about products you have purchased from our catalogs with third party companies so that you may receive future catalog offerings about products and services that may be of interest to you. To opt-out of having your information shared with third party companies for this purpose, please see the section below entitled Your Privacy Preferences.

With any successor to all or part of our business. For example, if all or part of our business is sold we may transfer information we have about you as part of that transaction.

If we think we have to in order to comply with the law. For example, we and our Canadian, US and foreign affiliates and service providers may disclose information to respond to a court order or subpoena. We may also disclose information to a government agency or investigatory body, or as otherwise required or permitted under applicable US, Canadian or foreign laws.

With our business partners. For example, we might share information with one of our Affiliates or a business partner who is running a joint promotion with us or who provides a product or service in partnership with us, as specified at the time your personal information is collected.

To protect us. For example, we may disclose information if we suspect fraud. We may also share information as part of an investigation. We may also disclose personal information to assist us in collecting a debt owed by you.

At your direction. For example, if you ask us to provide your information to a third-party to facilitate the resolution of a dispute.

You can change your preferences to not receive marketing communications by emailing communications@shelvingmate.ca. Please allow up to ten (10) days for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request, responding to customer service inquiries, or notifying you of product recalls or warranty information.

To manage how we use cookies and other tracking tools, please click here .

You may access, update or correct inaccuracies in your personal information in our records in the following ways:

• As a registered user with our websites, you can access your profile information at any time by clicking on the “Sign In” button at the top of any page on the website on which you are registered.
• By contacting us using the information provided below in the Contact Us section.

When you place orders on our websites, all of your order information, including your credit card number and delivery address, is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information.

While we use industry standard means to protect our websites and your information, the Internet is not 100% secure. The measures we use are appropriate for the type of information we collect. We cannot promise that your use of our websites or mobile applications will be completely safe. We encourage you to use caution when using the Internet. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password.

We maintain your personal information for as long as required for the purposes set out in this Privacy and Security Statement, or as otherwise required or permitted by law.

Our websites contain links to third party websites. If you click on one of those links, you will be taken to websites we do not control. This Privacy and Security Statement does not apply to the information practices of those websites. You should read the privacy policies of other websites carefully. We are not responsible for the personal information practices of third party websites.

If you have additional questions, or to access, update or correct inaccuracies in your personal information, you can call us at 1-844-276-2607, or reach us by email at privacy@shelvingmate.ca.

From time to time we may change our privacy policies. We will notify you of any material changes to our Privacy and Security Statement by posting an updated copy on our website. Please check our website periodically for updates.

Tracking Tools We Use

We collect personal and other information about users over time and across different Websites when you use this website or service or our applications for mobile phones, tablets or other smart devices. We also have third party service providers that collect personal information this way. We or our vendors use several common online tracking tools to collect this information. These may include browser and flash cookies. We may also use web beacons and similar technologies. We (and our third party service providers) use these tools:

• To track visitors to our websites.
• To recognize returning customers.
• To learn what site referred you to our websites.
• To store your password if you are registered on our website.
• To personalize your experience in our website and on third-party social networking websites, plug-ins and applications.
• To collect and store geographic data determined by the IP address of the visitor’s computer.
• To optimize and tailor our websites
• To make product recommendations and provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on our mobile applications, our websites or on other websites. We may also get information about your browsing history from our trusted business partners and vendors.
• So we can better understand our audience, our customers, our website visitors and mobile application users, and their respective interests.

Controlling Our Tracking Tools

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, click here . Why? Because flash cookies cannot be controlled through your browser settings. If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our websites. Your mobile device may not give you the ability to control cookies. If you wish to block cookies on our mobile applications, you will need to delete the application from your mobile device. If you block or delete cookies, not all of the tracking that we have described in this policy will stop.

Our “Do Not Track” policy: Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

Controlling Online Interest-Based Ads

We sometimes work with online advertising vendors to provide you with relevant and useful ads. This may include ads served on our websites or mobile applications. This may also include ads served on other companies’ websites. These ads may be based on information about your online activity collected by us or third parties on our websites or other third party websites. For example, information collected when you register for a website, like your zip code may be used to deliver an ad for people in your area.

To learn more about interest-based ads and to opt out of certain types of interest-based advertising, click here.

My Account registration is an optional service provided by our website. You do not have to register to browse or shop online. When you register, you are asked for personal information such as your name, address, phone number, email address, and a username and password that you select. You may also optionally provide information regarding your interests and home improvement projects or register your credit cards. This information may be used to help make your online shopping quicker and easier, by pre-filling certain parts of your shopping information.